Women Travel Statistics
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Who & Why | The Latest Statistics
All rights reserved. © Marybeth Bond

With 32 million trips taken last year, U.S. women — young, old, single, married, divorced, widowed, mothers, daughters and sisters — have become a driving force in the travel industry. Estimates are that women will spend some $125 billion on travel in the next year.

80% of all travel decisions are made by women

Regardless of :
• who they travel with
• who pays for the trip
• or where they go

A woman is the decision maker.

75% of those who take cultural,
adventure or nature trips are women.

230%, increase in number of women-only travel companies in past six years.

Women-- young, old, single, married, and widowed are fueling an explosive growth in the travel industry.

By 2010, women are expected to control 60 percent of the country's wealth and they are traveling.

With 67 million participants, the potential of the women’s market exceeds $19 trillion annually.

Women also travel differently than men do

87% of women say they go for the beautiful scenery, compared with 72% of men,
According to Market Researcher Yesawich, Pepperdine, Brown & Russell,

While statistics are limited, an estimated 32 million single American women traveled at least once in the last year, and about three in 10 made tracks five times or more, according to the Travel Industry Association.

Bachelorette-hood: The number of single women age 35 and older has been increasing and now totals 28 million, the Census Bureau says.

The average adventure traveler is not a 28-year old male, but a 47-year-old female. And she wears a size 12 dress.

Women spend an average of $295 annually per individual on outdoor apparel and equipment. Outdoor Industry.org

Who’s Traveling?

Women-- young, old, single, married, widowed and gutsy are fueling an explosive growth in travel industry•

- Many older women are also experiencing this rite of passage.
- An increasing portion of solo female travelers are Baby Boomers and single mothers.

The travel industry is just waking up to the economic power of women.

March Statistics

The girlfriend getaway market represent a significant amount of money- four percent of all U.S. travel spending, which is almost $200 million a year. 24 percent of American women have taken a girlfriend getaway in the past three years, and 39 percent of American women plan on taking one in the next three years.

Source: AAA Girlfriend Travel Research Project #070005

Over 80% of those working women who purchased travel products or services offline in the past month researched their purchases online beforehand.

Nielsen Net Ratings/WashingtonPost.com and newsweek.com

Don't forget. An effective way to reach your female audience is through online community sites. According to comScore, women's community sites jumped 35 percent, particularly Glam Media and iVillage.com